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Victor Cook

ABOUT
Victor Cook, Ph.D. is Emeritus Professor of Management at the Freeman School of Business, Tulane University. In addition to his university service, Cook has experience in senior management positions. Among these he has been for over thirty years president and lead designer of The Style Furniture Corp. (http://www.thestyle.com).

Professor Cook began his academic career as a doctoral fellow at the Marketing Science Institute and Lecturer at the Wharton School. He moved to Cambridge, MA as Associate Director of Research when MSI was acquired by the Harvard Business School. He served six years as an Assistant Professor of Marketing at the University of Chicago before joining the Tulane faculty.

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SNAPSHOT
  • Description: Professor. Trading frequency: Infrequent
  • Interests: Tech stocks
COMPANY
Tulane University Founded in 1834, Tulane is one of the most highly regarded and selective independent research universities in the United States. A member of the prestigious Association of American Universities, we take pride in being a part of this select group of 62 universities with “pre-eminent programs of graduate and ...More
BLOG
Customers and Capital IS THE JUICE WORTH THE SQUEEZE? Maybe it was the steamy August heat in the classroom at LSU that made Professor Sliger's graphs dance across the blackboard. Or maybe it was because I majored in art that his marginal cost and earnings curves were abstractions with meaning. Each pair of curves crossed at the ...More
Book
Competing for Customers and Capital There are complicated and subtle interactions between product and stock markets that have gone unnoticed because of the specialization of finance and marketing. Connecting these traditionally isolated worlds has been the focus of my research for 25 years. It’s also the subject of my book Competing for ...More