Victor Cook is Freeman Professor of Doctoral Studies and Research and Senior Fellow, Goldring Institute for International Business, Tulane University in New Orleans. At the Institute he is Faculty Director of Tulane's Post Doctoral Bridge to Business Program. He also is president and design director of The Style Furniture Corp., with showrooms in New Orleans, West Palm Beach, and Rio de Janeiro. He began his academic career at the Marketing Science Institute and Lecturer at the Wharton School. He moved to Cambridge, MA as Associate Director of Research when MSI was acquired by the Harvard Business School. He served six years as a tenure-track Assistant Professor of Marketing at the University of Chicago before joining the Tulane faculty.

Visit his blog: Competing for Customers and Capital.