Victor Cook
Victor Cook
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- Margin Myopia
-
When Art Informs Science: Three Of Facebook's Optimal Revenue Plays
- Seat Wars: Delta Vs. Southwest
- Physics of Market Share: The Little Guy Has More to Gain
- What's Facebook Worth?
- Southwest Airlines Share-Earnings Curve
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Why Airline Mergers Don't Work: Scale Is Not a Blessing
- Brand Robustness Determines How Much Companies Suffer in a Downturn
- Stress Test Results: AQ Chances vs. SCAP Buffers
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Stress Testing: What's Your Bank's AQ?
- Banks: Forget the Stress Tests - Use the Asset Quality Index
- Which Banks Are Holding Those 'Hard-to-Value' Assets?
- Time for GM to Declare Bankruptcy?
- General Motors' Natural Share Level: Can GM Be Like IBM?
- Roche Covets Genentech for Good Reason
- Air Express Carriers: Winning With a Headwind
- Air Express Carriers - Law & Order in the Markets
- Air Express Carriers and Intangible Market Value
- Air Express Carriers and the Missing Factors Model
- Air Express Carriers: Mr. Smith Goes to Holland
- Air Express Carriers: Managing Market Share for Optimal Earnings
- Air Express Wars: The New Meaning of Market Share
- Express Luggage Services: Charting a Demand Curve With No Data
- Passengers, Packages: The Paradox of Air Transport
- Luggage Forward Flying: How to Restore Passenger Confidence and Carrier Profitability
- 'Power Offers': Turning Airlines' Mistakes into Value-Added Services
- 'Power Offers' in Air Travel: Should Continental Partner with the TSA?
- Creating 'Power Offers' in Air Travel
- Why Airline Mergers Don't Work
- Fixing the Airlines: Reconfigure or Reregulate
- Delta/Northwest: Evaluating Company Performance in a Dysfunctional Industry
- Unintended Consequences of a Delta/Northwest Merger
