Victor Cook, Ph.D. is Emeritus Professor of Management at the Freeman School of Business, Tulane University. In addition to his university service, Cook has experience in senior management positions. Among those he has been for over thirty years, president and lead designer at thestyle.com Professor Cook began his academic career as a doctoral fellow at the Marketing Science Institute and Lecturer at the Wharton School. He moved to Cambridge, MA as Associate Director of Research when MSI was acquired by the Harvard Business School. He served six years as an Assistant Professor of Marketing at Chicago Booth before joining the Tulane faculty. Visit his blog: customersandcapital.com.