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Victor Cook

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Time for GM to Declare Bankruptcy?
on Mar 15, 2009 • F, GMGMQ.PK, NSANY 134 Comments
Stress Testing: What's Your Bank's AQ?
on May 02, 2009 • ABCW, AMFI, BAC 26 Comments
Unintended Consequences of a Delta/Northwest Merger
on Mar 03, 2008 • DAL, NWA 24 Comments
Why Airline Mergers Don't Work: Scale Is Not a Blessing
on Sep 25, 2009 • ALK, AMR, DAL 19 Comments
Why Airline Mergers Don't Work
on Mar 24, 2008 • AMR, CAL, DAL 16 Comments
Fixing the Airlines: Reconfigure or Reregulate
on Mar 17, 2008 • DAL, LUV, NWA 14 Comments
Passengers, Packages: The Paradox of Air Transport
on Apr 28, 2008 • AMR, AMZN, FDX 12 Comments
Which Banks Are Holding Those 'Hard-to-Value' Assets?
on Apr 05, 2009 • AXP, BAC, BK 9 Comments
'Power Offers' in Air Travel: Should Continental Partner with the TSA?
on Apr 07, 2008 • CAL 9 Comments
Roche Covets Genentech for Good Reason
on Sep 24, 2008 • AMGN, BMY, DNA 7 Comments
Luggage Forward Flying: How to Restore Passenger Confidence and Carrier Profitability
on Apr 21, 2008 • CAL, FDX, UPS 7 Comments
Delta/Northwest: Evaluating Company Performance in a Dysfunctional Industry
on Mar 10, 2008 • DAL, NWA 6 Comments
Yahoo's Audacious Option: Who Would Pay $50 for an $18 Stock?
on Feb 18, 2008 • YHOO 6 Comments
Did Microsoft 'Massively Undervalue' Yahoo?
on Feb 11, 2008 • MSFT, YHOO 6 Comments
Microsoft's $154 Billion Question: Accounting For the Unaccountable
on Sep 30, 2007 • MSFT 6 Comments
General Motors' Natural Share Level: Can GM Be Like IBM?
on Dec 15, 2008 • GMGMQ.PK, IBM 5 Comments
Express Luggage Services: Charting a Demand Curve With No Data
on May 12, 2008 • AMR, FDX, LUV 4 Comments
Creating 'Power Offers' in Air Travel
on Mar 31, 2008 • CAL, DAL, FDX 4 Comments
Yahoo + Adobe: It's a Vision Thing
on Feb 26, 2008 • ADBE, YHOO 4 Comments
Metrics For Measuring Dell's Magic Marketing Machine
on Jan 22, 2008 • DELL 3 Comments
Stress Test Results: AQ Chances vs. SCAP Buffers
on May 12, 2009 • BAC, C, FITB 2 Comments
Air Express Carriers: Mr. Smith Goes to Holland
on Jun 02, 2008 • FDX, UPS 2 Comments
Dell, You Can't Make a Tune Out of Just One Note
on Jan 28, 2008 • DELL, HPQ, IBM 2 Comments
If Only Dell Had Listened to the Numbers
on Jan 14, 2008 • DELL, HPQ, JAVA 2 Comments
The Rough Rider and The Grey Lady: Pennies for Dollars?
on Dec 06, 2007 • NYT 2 Comments
Google vs. Microsoft: Blue/Red Ocean Earnings Productivity
on Oct 15, 2007 • GOOG, MSFT 2 Comments
Banks: Forget the Stress Tests - Use the Asset Quality Index
on Apr 13, 2009 • AXP, BAC, BK 1 Comment
Air Express Carriers - Law & Order in the Markets
on Jul 14, 2008 • FDX, UPS 1 Comment
Air Express Carriers and Intangible Market Value
on Jun 30, 2008 • FDX, UPS 1 Comment
Google vs. Microsoft: Blue vs. Red Ocean Stock Pricing
on Oct 29, 2007 • GOOG, MSFT 1 Comment
Microsoft vs. Google: The New Battle for Your Network
on Oct 09, 2007 • GOOG, MSFT 1 Comment
Brand Value vs. Book Value
on Sep 10, 2007 1 Comment

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Latest Comments on Victor Cook's Articles

Delta Don on Why Airline Mergers Don't Work: Scale Is Not a Blessing: As a retired airline employee i agree with Mr. Cook 100%. My... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Tack, Your comment that airline management should try “… to... more »
User 495805 on Why Airline Mergers Don't Work: Scale Is Not a Blessing: If I understands correctly, the last time I checked media source,... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Fat Panda, You're right. I am comparing apples and oranges; and... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Indeolie, Your conclusion would hold water except for one... more »
change is the only constant on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Victor, Thank you for addressing my question. Believe it or not,... more »
Tack on Why Airline Mergers Don't Work: Scale Is Not a Blessing: The fundamental problem with almost all airlines (here again,... more »
a fat panda on Why Airline Mergers Don't Work: Scale Is Not a Blessing: I think that you are comparing apples and oranges when you compare... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Change is the Only Constant, Better strategic alternatives do... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: User 457816, You overlooked the last sentence of my... more »
BucketofOnions on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Advantages of a single airplane manufacturer are most of all cost... more »
User 491753 on Why Airline Mergers Don't Work: Scale Is Not a Blessing: In case of one particular airline, their management spent a lot of... more »
levin70 on Why Airline Mergers Don't Work: Scale Is Not a Blessing: The problem isn't the mergers themselves and I understand the... more »
boylan on Why Airline Mergers Don't Work: Scale Is Not a Blessing: You are making a mistake in by assuming that the Delta/NWA merge... more »
change is the only constant on Why Airline Mergers Don't Work: Scale Is Not a Blessing: The overall premise of your article is profound. You are attacking... more »

Latest Comments on Victor Cook's Articles