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Victor Cook

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Southwest Airlines Should Put LUV in Its Logo
on Sep 04, 2007 • LUV
Stress Testing: What's Your Bank's AQ?
on May 02, 2009 • ABCW, AMFI, BAC
Why Airline Mergers Don't Work: Scale Is Not a Blessing
on Sep 25, 2009 • ALK, AMR, DAL
Citigroup's Enterprise Marketing Expenses: The Middle Line
on Jul 09, 2007 • C
Google vs. Microsoft: Crossing the Blue-Ocean, Red-Ocean Divide
on Oct 22, 2007 • GOOG, MSFT
Interbrand Value and Market Cap: A More Meaninful Comparison
on Sep 19, 2007
Morgan Stanley, Merrill Lynch and the Fable of Three Bears
on Aug 07, 2007 • MER, MS
Metrics For Measuring Dell's Magic Marketing Machine
on Jan 22, 2008 • DELL
Brand Value vs. Book Value
on Sep 10, 2007
Stress Test Results: AQ Chances vs. SCAP Buffers
on May 12, 2009 • BAC, C, FITB
Air Express Carriers: Managing Market Share for Optimal Earnings
on May 27, 2008 • FDX, TNT, UPS
General Motors' Natural Share Level: Can GM Be Like IBM?
on Dec 15, 2008 • GMGMQ.PK, IBM
Brand Robustness Determines How Much Companies Suffer in a Downturn
on Jul 31, 2009 • IBM, JPM, KO
Google vs. Microsoft: Blue vs. Red Ocean Stock Pricing
on Oct 29, 2007 • GOOG, MSFT
Will Morgan Stanley Profit From the Dog Days of Summer?
on Aug 20, 2007 • MS
ICE-CME Exchange Wars Redux
on Jun 27, 2007 • BOT, CME, ICE
Google vs. Microsoft: Blue/Red Ocean Earnings Productivity
on Oct 15, 2007 • GOOG, MSFT
Roche Covets Genentech for Good Reason
on Sep 24, 2008 • AMGN, BMY, DNA
Microsoft-Yahoo Deal: A Question of S&M Synergy
on Feb 04, 2008 • MSFT, YHOO
Google vs. Microsoft: Blue/Red Ocean Stock Pricing -- Reply to SA Comments
on Nov 05, 2007 • GOOG, MSFT
Microsoft vs. Google: The New Battle for Your Network
on Oct 09, 2007 • GOOG, MSFT
Double-Bull's Eye for Morgan Stanley
on Jul 30, 2007 • MS
Time for GM to Declare Bankruptcy?
on Mar 15, 2009 • F, GMGMQ.PK, NSANY
If Only Dell Had Listened to the Numbers
on Jan 14, 2008 • DELL, HPQ, JAVA
Microsoft's $154 Billion Question: Accounting For the Unaccountable
on Sep 30, 2007 • MSFT
Reconsidering Citigroup: The Middle Line And 3D Marketing
on Jul 23, 2007 • C, GS, JPM
Why Airline Mergers Don't Work
on Mar 24, 2008 • AMR, CAL, DAL
Fixing the Airlines: Reconfigure or Reregulate
on Mar 17, 2008 • DAL, LUV, NWA
Unintended Consequences of a Delta/Northwest Merger
on Mar 03, 2008 • DAL, NWA
Is Competition a New Risk Factor in Morgan Stanley's World?
on Aug 28, 2007 • MS
Which Banks Are Holding Those 'Hard-to-Value' Assets?
on Apr 05, 2009 • AXP, BAC, BK
Air Express Carriers and Intangible Market Value
on Jun 30, 2008 • FDX, UPS

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Latest Comments on Victor Cook's Articles

Delta Don on Why Airline Mergers Don't Work: Scale Is Not a Blessing: As a retired airline employee i agree with Mr. Cook 100%. My... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Tack, Your comment that airline management should try “… to... more »
User 495805 on Why Airline Mergers Don't Work: Scale Is Not a Blessing: If I understands correctly, the last time I checked media source,... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Fat Panda, You're right. I am comparing apples and oranges; and... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Indeolie, Your conclusion would hold water except for one... more »
change is the only constant on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Victor, Thank you for addressing my question. Believe it or not,... more »
Tack on Why Airline Mergers Don't Work: Scale Is Not a Blessing: The fundamental problem with almost all airlines (here again,... more »
a fat panda on Why Airline Mergers Don't Work: Scale Is Not a Blessing: I think that you are comparing apples and oranges when you compare... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Change is the Only Constant, Better strategic alternatives do... more »
Victor Cook on Why Airline Mergers Don't Work: Scale Is Not a Blessing: User 457816, You overlooked the last sentence of my... more »
BucketofOnions on Why Airline Mergers Don't Work: Scale Is Not a Blessing: Advantages of a single airplane manufacturer are most of all cost... more »
User 491753 on Why Airline Mergers Don't Work: Scale Is Not a Blessing: In case of one particular airline, their management spent a lot of... more »
levin70 on Why Airline Mergers Don't Work: Scale Is Not a Blessing: The problem isn't the mergers themselves and I understand the... more »
boylan on Why Airline Mergers Don't Work: Scale Is Not a Blessing: You are making a mistake in by assuming that the Delta/NWA merge... more »
change is the only constant on Why Airline Mergers Don't Work: Scale Is Not a Blessing: The overall premise of your article is profound. You are attacking... more »

Latest Comments on Victor Cook's Articles