Vincent Fernando

If Yahoo Adopts Microsoft's Bing for Search, What Value Will It Still Have?

Yes Yahoo is now just a media company. But what I am saying is that this is a step down from being a online tech-innovator. It is a sign of defeat. Sure it makes business sense, they will consolidate what they have left. But there are tons of media companies online. Far fewer with their own web technology competitive advantage like Google or at one time Yahoo.

Search Engine Wars: Bing Gets More 'Eye Time' than Google

I believe there is some value to the study. Again note I highlighted from the get-go that it wasn't statistically significant... but there is such a thing as anecdotal data. Especially when it comes to usability testing. That's all it is. This isn't a drug trial. If you build a new type of couch and ask 12 friends to sit in it and tell you what they think, it isn't completely worthless data. This was a usability study, done by a pretty established firm, and we didn't claim it was anything more than anecdotal. But fair enough, perhaps I took a usability study and portrayed it as an opinion poll, which was a bit wrong. But again.. i just thought the anecdotal data was interesting and posted it on my personal site (/www.researchreloaded.com).

Search Engine Wars: Bing Gets More 'Eye Time' than Google

In response to the small sample size, note I highlighted this in the second sentence of the piece. We know this data is not statistically significant, but it is interesting nonetheless, especially in regards to the eye tracking data.

Bing Could Ding Yahoo, Not Just Google

I see what you're saying, yes maybe I am fooling myself a little with Google's superiority. But I think it seems to A) load very fast (this is one of their strengths via their network of servers i believe) and B) give me more relevant links. And let's not forget that they have maintained a huge market share. All people have to do to switch providers is type yahoo into their URL bar.... I think that shows there's something to their search. But yes maybe a lot of people (like me) are fooling themselves...