Yaron Kaufman is a co-founder of Three Innovators Ltd, the publisher of ETF.co.il (http://www.etf.co.il/), an unbiased financial Israeli website in Hebrew that covers and compares international and local index products and focuses on ETFs and ETNs. The website founders manage personal relationships with hundreds of financial professionals in Israel. Many Israeli investors are exposed nowadays to the Israeli ETNs issuers solely, and aren't aware of alternatives in the global markets, that in many cases are more financially attractive and diversified. ETF.co.il is the first and only gateway for them to find, in their own native language, what's going on abroad. Yaron holds M.Sc in Management from Tel Aviv University.