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Yaron Ron Reuven

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  • SunOpta: A Hidden Gem In The Organic Foods Market [View article]
    Good article giving investors some more insight about SunOpta--a great company that's relatively unknown. We've been investors for some time and published our thesis on it as well as a few SA articles. For more info go to

    Jun 5 11:18 PM | 1 Like Like |Link to Comment
  • MercadoLibre higher on talk cash-heavy eBay could make a play [View news story]
    this speculation is complete nonsense. why would Ebay buy a company with inferior technology that is conducting business in the most troubled financial markets today, where they cannot even collect their own money from the banks?
    Apr 30 03:37 PM | 1 Like Like |Link to Comment
  • Venezuela To Devalue Its Currency Again, MercadoLibre's Financials Will Get Hit Hard [View article]

    your points about insider selling and others are well thought out and I agree to certain extent with all except one. When you say that MELI is a big enough company, I am not sure how arrive at that conclusion. Are you referring to market cap or revenues? Because in market cap you are surely correct, as 4.2 billion is relatively significant, and considered midcap. But their revenues are only 10% of that value, and thereby not consider very big in public company terms. Much larger companies have disappeared overnight because of mistakes, and although I am not saying that MELI will disappear tomorrow or at all, I am saying that the value of their stock is a very bad indication of their size or state of stability, since it could be cut significantly in a matter of days as things in Venezuela and Argentina--which represent 45% of total revenues, and 70% of total company growth--deteriorate.
    Jan 25 08:39 PM | 1 Like Like |Link to Comment
  • Looking Beyond 4Q, Novatel Wireless Looks To Be A Buy [View article]
    As I commented in your initial NVTL Article, this company will never amount to anything so long as the keep management and board the same, since all they do is pay themselves outsized bonuses for stealing the company's money from shareholders.
    Jan 20 02:33 AM | 1 Like Like |Link to Comment
  • Venezuela To Devalue Its Currency Again, MercadoLibre's Financials Will Get Hit Hard [View article]
    Michael, your arguement about numbers of items sold is flawed simply by the fact that if valid, it would mean that a company selling 100,000,000 qTips one at a time to 100 million customer is more valuable than a company selling 1,000 airplanes to a single customer. You seem like a smart person, so I doubt you really believe this. We're all wrong at times, and after being a professional in the investing business for nearly 15 years (please see my bio), I sure have had my wrong assumptions. But I still consider myself a "real" investor.
    Jan 15 10:32 PM | 1 Like Like |Link to Comment
  • Venezuela To Devalue Its Currency Again, MercadoLibre's Financials Will Get Hit Hard [View article]
    A business is valued based on assets, profits and at times partly on future potential. MELI current assets and profits are being valued incorrectly since it's based on the wrong peg ratio. That means that The future is all they have left. Unfortunately the current growth they are stating (and you're repeating) is also incorrect due to the same reason as before. So they're not growing or projected to grow at even close to 25%. As far as showing up at google, and helping many Venezuelan customers, that's great and all, but the bottom line is how much does that translate into for the top and bottom lines. Since both of those growth factors are deteriorating rapidly, the valuation must warrant that, meaning its worth much less than 12 times sales. Goodwill may be an asset for accounting purposes, but not in real life. If you want to see a good example of what happened to investors who relied on goodwill, look no further than the time warner investors who bought AOL not so long ago and during a past bubble. Spoiler alert, it didn't fare out well for them.
    Jan 15 08:35 AM | 1 Like Like |Link to Comment
  • 2014 Small And Mid Cap High Conviction Shorts [View article]

    I'm not sure if you're trying to convince yourself or others with the MELI bull pitch, but you really should do some more work on the company and see that the growth is not really as much as you say, nor is this company a remote resemblance to a "blue chip" company as their sales have not even reached $1 billion, let alone the many billions real blue chips generate. This is not to say that I prefer blue chips over anything else, but rather to point out that calling this company a blue chip is a far fetch idea that sounds too emotional instead of rational. Just my opinion for the penny its worth.
    Jan 14 05:02 PM | 1 Like Like |Link to Comment
  • Why SunOpta's Board Should Vote To Sell The Organic Food Company [View article]
    How is hypothetical $18 with dividend of 3 cents in 5 years better than hypothetical today $23 ?
    Dec 27 10:50 AM | 1 Like Like |Link to Comment
  • Why SunOpta's Board Should Vote To Sell The Organic Food Company [View article]
    although selling Opta Mineral group, and IPO the Mascoma division would definitely yield shareholder value, the severe undervaluation STKL is being pegged with is a result of being unknown. Any buyer of the company, can do the same thing as what STKL is doing, which is prep the two divisions for sale in 2014 and may actually get a large portion of the purchase price back, so buying STKL as is now is actually an advantage to any buyer. .
    Dec 11 03:25 PM | 1 Like Like |Link to Comment
  • Why SunOpta's Board Should Vote To Sell The Organic Food Company [View article]
    Patent News,

    why too early to sell, the company has been around for some time. Regardless of time, if shareholders can get another billion or more in shareholder value today rather than in future, why wouldnt they want that?
    Dec 11 03:22 PM | 1 Like Like |Link to Comment
  • The Next Investment Trend - Organic And Natural Food Industry [View article]

    If you want a company that meets all of your Forbes criteria but is a drastically better value than BNNY in the organic food industry, you should look into SunOpta (STKL:Nasdaq) here are two writeups on it you may find interesting, but most detailed one is the original thesis I published 12/21/12
    Nov 26 07:57 PM | 1 Like Like |Link to Comment
  • The Problemas We Found In MercadoLibre's Earnings [View article]
    As you'll see from this and my initial report we don't agree that they are honest so long as the report the bolivar value at 6.3 when in reality its 60.88 so the damage to long investors will depend on how long they can continue the disguise until the regulators get involved. Otherwise, I don't see a rational reason to pay more than $35 for the stock under the current conditions of the business.
    Nov 12 03:36 PM | 1 Like Like |Link to Comment
  • SunOpta Wins Regardless Of GMO Labeling Vote This Week [View article]
    Selling the divisions like its a close out sale is not the trick, and shows a lack of quality in management. The key here is to sell the divisions for the right price. Now that Mascoma owns the Bioprocess group in return for a near 19% stake in the overall company, it means that their losses/profits/costs do not affect STKL's financials, so it pays to hold on to investment longer term and until company goes public. In regards to OptaMinerals group, the company is not only a stand alone entity holding its own weight, but they're actually a cash cow making money quarter after quarter. So the key here is to wait for the right buyer that will pay the right price, especially since the waiting is only affecting STKL balance sheet In positive way financially. This patience is actually one of the key items that makes us like STKL Management, as they're clearly showing their skill as solid investors as well as management with shareholders interest in mind as first priority.
    Nov 3 03:15 PM | 1 Like Like |Link to Comment
  • I Concede Defeat On ARM Holdings [View article]
    Cube monkey
    Being in the investment and investment management business for about 15 years, I'm always in the predicted valuation business. In fact, that's a great description from you because its what all investors are doing when they buy or sell an investment, regardless of whether they realize it or not. We buy because we believe the value will increase in the future and we sell short (or just sell to close out position) because we believe the value will decline in the future. So much simpler to write it than to actually do it, an I'm no perfect investor, I just have a system I don't steer away from.
    Nov 3 01:00 PM | 1 Like Like |Link to Comment
  • The Real Reason ARMH Plummeted After Earnings [View article]
    Although it's done on wall st all the time, estimating anything tech related will remain the same for 10 years is nothing short of wishful thinking.
    Oct 28 11:48 AM | 1 Like Like |Link to Comment