Zach Bass

More Proof the Bear Rally Is Over

The problem of Apple penetrating corporate America is not one of technology, because we all know that Apple builds technically superior products to the likes of Dell and Microsoft. The problem is the corporate buyer. Apple simply does not market or sell to the corporate buyer, who is far more concerned with expense than cost.

Apple markets to the individual. The Mac needs a Trojan horse to bring it into the enterprise, much like execs did with the iPhone, helped by Apple providing minimal enterprise support. Once you get past the buyers, then you need to get past the IT guys who don't want to support another platform.

I think if Apple concentrates more on small to medium sized businesses, it will have far more success, and it's a bigger market to boot.


On Dec 19 08:42 AM Roger Knights wrote:

> ... its fundamental design is much more robust and
> secure than Windows, protecting users (for the most part) from losses
> and headaches due to malware, and from overhead due to malware-protection
> software. An article by John Markoff in the NYT a couple of weeks
> ago estimated the annual direct and indirect losses from such malware
> at $100 billion worldwide, and mentioned that the Mac has escaped
> so far. A large segment of the computer user population is wising
> up to that fact -- that's the strong foundation of Apple's franchise.
> It's not just cool-appeal or slickness. That's where conventional
> analysts like Huberty go wrong.