Zach Bass

Apple's Branding Strategy Delivers Superior Results

The less obvious branding strategy comes into play with television commercials and print ads that show Mac computers or OS X screen shots in the ad, but the ad is about product unrelated to Macs. Perhaps this is because creative people that produce the ads use primarily Macs. Brilliant long term thinking on Apple's part to keep these people using Macs.

Also, as a technologist, I have noticed that most tech books also use OS X or Mac software related screen shots. Again this may be due to the preference of the graphic artist or author of the book, but it simply makes the article or book look more credible,more readable, because the Mac screen shots look better than equivalent Windows screen shots.

-zach bass
www.zachbass.com