Answers.com Struck By New Google Algorithm [View article]
Hi Brad, Thanks for the important comment. I totally understand how hard it is for other internet sites (specifically those dependent on organic Google traffic) to diversify away from the search behemoth.
As you point out, it's ANSW's model and its relative dependence on Google traffic that makes it so vulnerable. My point was that Answers' move to purchase Dictionary is a natural outgrowth of their lack of control over SEO traffic.
Sorry I wasn't clear, Frank. Clearly, RPM (Revenues per thousand pageviews) * M (Thousands of pages views) = Total Revs
All I was trying to say is that I wanted to see the delta in RPM more approximate the delta of the page view growth. It's clear that Answers.com (ANSW) has an execution problem and I'd like to see their RPM growth improve -- that's all.
Answers.com Struck By New Google Algorithm [View article]
Thanks for the important comment. I totally understand how hard it is for other internet sites (specifically those dependent on organic Google traffic) to diversify away from the search behemoth.
As you point out, it's ANSW's model and its relative dependence on Google traffic that makes it so vulnerable. My point was that Answers' move to purchase Dictionary is a natural outgrowth of their lack of control over SEO traffic.
Searching For Answers Corporation [View article]
Clearly, RPM (Revenues per thousand pageviews) * M (Thousands of pages views) = Total Revs
All I was trying to say is that I wanted to see the delta in RPM more approximate the delta of the page view growth. It's clear that Answers.com (ANSW) has an execution problem and I'd like to see their RPM growth improve -- that's all.