Since 1997 Jeff Molander as been providing management consulting services to early stage entrepreneurs, institutional and private investors, agencies, multi-channel retailers and service marketers who use his analysis and recommendations to build business cases for investment in digital advertising and media strategies. Joining up with his client Performics Inc. in 1999, Molander helped found and grow the Web marketing services company which was ultimately acquired by DoubleClick in 2004 and Google (GOOG) in 2007 -- part of a $3.1 billion valuation acquisition. Today, he maintains a consulting practice invests in and advises early-stage companies. Molander is slated to release an insiders guide to the digital media and ad ecosystem, Ignorance Economy, in 2008.

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