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The day's trading comes to a merciful end for Green Mountain Coffee (GMCR -39%), and some...
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Thursday, November 10, 2011, 4:27 PM ETThe day's trading comes to a merciful end for Green Mountain Coffee (GMCR -39%), and some analysts find the stock's crash inexplicable. Roth Capital's Anton Brenner calls the market’s reaction “ridiculous": Changes in some retailer inventory levels can be traced to K-Cup price increases; "if so, this implies absolutely nothing regarding future sales trends."
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Yes, they have patent issues, and maybe they did channel stuffing?
But, their projections of consumer adoption are far fetched as a Mr. Coffee cost from $29 to $100, depending on the gadgets you want with it; a high end Saeco or other cappacino/expresso machine over $1,000, and what true coffee lovers want.