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Wednesday, May 8
Despite all the negative attention to the potential health consequences of energy drinks, the...
Despite all the negative attention to the potential health consequences of energy drinks, the beverage category is still growing at a rapid pace. Sales in the U.S. toppled the $10B mark last year and are are expected to grow at a double-digit clip this year. Monster Beverage (MNST) claims a dominant 36.8% of the market share for energy drinks - while Red Bull GmbH, Rockstar, and products from Pepsico (PEP) and Coca-Cola (KO) continue to sell well.