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Adobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is...
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Wednesday, November 30, 2011, 9:47 AM ETAdobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is working to bolster its ad technology offerings - recently singled out as a priority for the company. The latest proof comes via its acquisition of Efficient Frontier, a provider of online ad buying solutions across multiple platforms. Earlier this month, Adobe announced the purchase of video ad solutions provider Auditude.
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