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Green Mountain Coffee (GMCR -10.4%) is off sharply today, giving back a large chunk of its...

  • Tuesday, December 13, 2011, 2:29 PM ET
    Green Mountain Coffee (GMCR -10.4%) is off sharply today, giving back a large chunk of its post-crash gains. The culprit may be Symphony/IRI data claiming the market share and average selling price of Green Mountain's K-Cups fell in November. However, the declines are modest in scope.
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This news story has 4 comments:

  •  
    thats odd, because this information conflicts with the analyst info that came out over the last week. someone is lying, and i dont think it was today's report.
    13 Dec 2011, 02:55 PM Reply Like
  •  
    Yeah, the analysts would never lie or fudge or pump!
    13 Dec 2011, 03:04 PM Reply Like
  •  
    Gravity is a bit*h
    13 Dec 2011, 03:33 PM Reply Like
  •  
    It was upgraded by William Blair and Co 01DEC
    It was pumped by an analyst at William Blair and Co 09DEC

    The story
    http://bit.ly/tkFZbj

    From Bloomberg
    Shares of Green Mountain Coffee Roasters (NASDAQ:GMCR) are lower in afternoon trading following reports that the market share of the company's K-Cup unit dropped 0.3% in the four weeks ending Nov. 27.

    Analysis by a Bloomberg analyst, who cited Symphony/IRI data, also showed that the average unit price for K-Cups fell 1% over the four week period. At last look, Green Mountain's stock was down $5.14, or 9.10%, to $51.35.

    Glad I was on the sidelines
    13 Dec 2011, 04:00 PM Reply Like
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