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Salesforce.com (NYSE:CRM) purchases email marketing firm ExactTarget (NYSE:ET-OLD) for...

Jun. 04, 2013 7:42 AM ETSalesforce, Inc. (CRM) StockCRM, ET-OLDBy: Stephen Alpher, SA News Editor10 Comments

Salesforce.com (NYSE:CRM) purchases email marketing firm ExactTarget (NYSE:ET-OLD) for $33.75/share in cash, a total transaction value of about $2.5B. Salesforce.com expects the purchase to reduce FY14 non-GAAP EPS by about $0.16. Assuming a late Q2 close, new EPS guidance for Q2 FY14 is $0.06-$0.07, and for FY14 of $0.31-$0.33 on revenue of $3.955B-$4B. ET +51.8% to $33.54 premarket, CRM +3.3%. CC at 8 ET. (PR)

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