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  • Tuesday, December 20, 2011, 1:49 PM Electronic Arts (EA) bets that the force will be with it after it invested more money and energy into Star Wars: The Old Republic than any game in the firm's 30-year history. Baird analyst Colin Sebastian sees the endeavor as an "all-in" bet for the firm. "This caps years of development and hundreds of millions of dollars. It's a very important part of their pipeline for the next several years. If it's a failure, it's a huge loss for EA."
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    Colin's got a good track record in this space.
    20 Dec 2011, 02:59 PM Reply Like
  •  
    Game makers tear each other apart just in time to benefit the platform owners.
    21 Dec 2011, 12:15 AM Reply Like
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