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- Tuesday, December 27, 2011, 12:00 PM The hype surrounding "big data" has arguably gone too far in corporate IT circles, but that doesn't mean there aren't ways for major industry players to profit from the broader trend. SAP is already doing so through its Hana high-performance database, and EMC is joining in via its Greenplum subsidiary. Oracle (ORCL) stands to boost its big data exposure through its Exalytics hardware, and the analytics capabilities embedded into its Fusion cloud apps.
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