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As Amazon (AMZN) introduces a controversial price-checking app (I, II), bricks-and-mortar...
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Tuesday, December 27, 2011, 1:46 PM ETAs Amazon (AMZN) introduces a controversial price-checking app (I, II), bricks-and-mortar retailers are pulling out all the stops to respond to the broader phenomenon. Their efforts include quickly matching the prices of major online retailers, and investing heavily in exclusive products. GNC claims 56% of the products it now sells are exclusive or company-branded. (previously)
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