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KeyBanc initiates Mattress Firm (MFRM) with a Buy rating and $28 price target on the strength of...

  • Wednesday, December 28, 2011, 8:44 AM ET
    KeyBanc initiates Mattress Firm (MFRM) with a Buy rating and $28 price target on the strength of the firm's strong brand and proven retail concept. "Beyond new store openings, MFRM comps are positioned to benefit from pent-up demand in the industry, innovation and growing demand for specialty mattresses, and share gains from increased advertising."
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    How do you calculate pent-up demand for mattresses? Household formations are down. Home sales are dismal. What is the metric for estimating demand?
    28 Dec 2011, 09:04 AM Reply Like
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