A deal between Google (NASDAQ:GOOG) and cable operator Cox to add the latter's unsold ad...

A deal between Google (NASDAQ:GOOG) and cable operator Cox to add the latter's unsold ad inventory into a national pool sold by Google increases the reach of Google's TV ad network to 42M households. Jim Edwards thinks Google's TV ad efforts have the potential to disrupt the industry's inefficient, cartel-like structure, which serves to artificially inflate the ad rates charged by major TV networks.