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Monday, Jun 24
JPMorgan's Doug Anmuth is the latest analyst to give Google (GOOG -1.5%) a $1,000+ PT, lifting...
JPMorgan's Doug Anmuth is the latest analyst to give Google (GOOG -1.5%) a $1,000+ PT, lifting his target to $1,025 after finding "early feedback" on Google's Enhanced Campaigns search ad platform (aims to improve mobile pricing) "is positive in terms of CPC lift," and that "better targeting capability based on location, time of day, and overall context should ultimately improve ROI." Meanwhile, Hillside's Rory Maher has lowered his 2013 YouTube revenue forecast to $3.7B from $5B, but thinks a low ad sellout rate of 14% leaves plenty of room for growth. YouTube revenue estimates vary a lot: Nomura has estimated 2013 revenue will total $3.2B, and RBC pegs 2012 revenue at $4B.