eMarketer estimates U.S. mobile ad spending rose 89% in 2011 to $1.45B, trouncing a prior...
Thursday, January 26, 2012, 2:02 PM ETeMarketer estimates U.S. mobile ad spending rose 89% in 2011 to $1.45B, trouncing a prior forecast. Sales are expected to reach $2.6B in 2012. Google (GOOG) has a dominant share of the mobile search ad market (45% of spending), and is believed to have a leading 25% share of the U.S. mobile display ad market (31% of spending). Millennial Media, which just filed for an IPO, is believed to have 18% of the display ad space.
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