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Thursday, Jul 18
Mobile is "clearly" having an impact on Google's (GOOG) ad prices, but it's not the only factor,...
Mobile is "clearly" having an impact on Google's (GOOG) ad prices, but it's not the only factor, management insists on the CC. 75% of AdWords campaigns now leverage Enhanced Campaigns, and 6M+ campaigns have been migrated (up from 1.5M+ in April). But sales chief Nikesh Arora admits the impact of the transition will be gradual. He also promises better data about user activity/intentions will lead to better mobile conversions (and thus higher ad prices). CFO Patrick Pichette declares profitability a requirement for Fiber, and says stricter policy terms for partners have affected Google's near-term ad network revenue growth. Shares -4.1% AH. (Q2: I, II) (live blogs: I, II)