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Wednesday, Jul 31
Adobe makes another ad tech acquisition
- Adobe (ADBE) has acquired Satellite, developer of a service that manages and improves the performance of analytics/media-tracking tags that are found on web sites, and used to interact with 3rd-party ad/analytics services.
- The purchase follows Adobe's June acquisition ad campaign management software firm Neolane, and should bolster its Marketing Cloud ad tech suite.
- Google launched a similar service, called Tag Manager, last fall.