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Monday, Aug 5
Consumers getting tired of light beer mainstays
- Beer drinkers are getting more tired of the taste of light beers including well-known brands such as Bud Light (BUD) and Coors Light (SBMRY.PK, TAP), according to the results of a new survey by Consumer Edge.
- It's more bad news for an industry that has struggled making headway with volume gains as choices proliferate.
- Among alcohol drinkers, beer is the top choice by a single percentage over wine, whereas that gap was a healthy 20 points in 1992.