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Tuesday, Aug 6
Deutsche: Expedia regaining share from Priceline at TripAdvisor
- Deutsche's checks Expedia (EXPE +2.6%) regained its status as TripAdvisor's (TRIP +1.9%) top partner in early July after losing share to Priceline (PCLN +0.5%) in Q2.
- The firm thinks Expedia, which crashed two week ago thanks to a Q2 miss blamed on several different factors, lost share throughout Q2 to Priceline's Booking.com unit, and that Expedia's Hotels.com unit "[dropped] off significantly."
- Morgan Stanley released a survey in July indicating Booking.com's European online travel bookings share stood at 47%, and Expedia's at 21%. Respondents touted Booking.com's larger customer base, higher traffic, and superior technology platform for updating room pricing/availability.
- Expedia recently launched its Traveler Preference Program, so as to offer an agency hotel bookings model similar to Booking.com's.