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More on Facebook: Ad revenue for 2011 was $3.15B (+69% Y/Y), or 85% of total. The number of ads...

  • Wednesday, February 1, 2012, 5:22 PM ET
    More on Facebook: Ad revenue for 2011 was $3.15B (+69% Y/Y), or 85% of total. The number of ads served rose 42% Y/Y,  while the average price per ad rose 18%. Revenue from "payments and other fees," which includes virtual goods, soared 425% to $557M. Advertisers and developers from the U.S. accounted for 56% of revenue, even though the U.S. accounts for less than 1/5 of Facebook's monthly users. (S-1 filing)
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    From the S-1: "Twelve percent of our (FB) total revenue in 2011, and less than 10% in 2010 and 2009, came from a single customer, Zynga (ZNGA). This revenue consisted of payments processing fees related to Zynga’s sales of virtual goods and from direct advertising purchased by Zynga. In May 2010, we entered into an addendum to our standard terms and conditions with Zynga pursuant to which it agreed to use Facebook Payments as the primary means of payment within Zynga games played on the Facebook Platform. Under this addendum, we retain a fee of up to 30% of the face value of user purchases in Zynga’s games on the Facebook Platform. This addendum expires in May 2015."

    http://1.usa.gov/zACJEH
    1 Feb 2012, 05:31 PM Reply Like
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