More on Facebook: Ad revenue for 2011 was $3.15B (+69% Y/Y), or 85% of total. The number of ads...
Wednesday, February 1, 2012, 5:22 PM ETMore on Facebook: Ad revenue for 2011 was $3.15B (+69% Y/Y), or 85% of total. The number of ads served rose 42% Y/Y, while the average price per ad rose 18%. Revenue from "payments and other fees," which includes virtual goods, soared 425% to $557M. Advertisers and developers from the U.S. accounted for 56% of revenue, even though the U.S. accounts for less than 1/5 of Facebook's monthly users. (S-1 filing)
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