- Shares of Monster Beverage (NASDAQ:MNST) are fading AH following the company's Q2 miss.
- Net sales rose 6.5% Y/Y during the period.
- MNST incurred $4.2M in costs "related to regulatory matters and litigation concerning the advertising, marketing, promotion, ingredients, usage, [and] safety" of its drinks. "There were certain exceptional costs that affected profitability during the quarter," CEO Rodney Sacks notes.
- The company also says Y/Y sales to its Japanese distributor were "significantly lower" during the quarter (the brand launched in Japan in Q2 2012). (PR)
Monster Beverage slides on not so monstrous quarter
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| Symbol | Last Price | % Chg |
|---|---|---|
| MNST | - | - |
| Monster Beverage Corporation | ||