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Thursday, Aug 15
Netflix strikes kids' content deal with Scholastic
- Popular Scholastic (SCHL -0.9%) The Magic School Bus and Goosebumps will be available to Netflix (NFLX -3.5%) subs in the U.S. and international markets. Titles based on popular books in the Scholastic Storybook Treasuries line will also be provided.
- The Magic School Bus (seasons 1-4) will be a Netflix online exclusive.
- Netflix recently let a Viacom deal covering popular kids' shows lapse. But the streaming giant has since reached deals to add shows from Disney and PBS, and original content from Dreamworks.