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Friday, Aug 16
Fox's rookie sports channel set to make debut
- Fox's (FOXA) national sports channel is due to launch tomorrow morning "with every major distributor on board," including DirecTV (DTV), Dish Network (DISH) and Time Warner Cable (TWC), as well as Comcast (CMCSA) and AT&T (T).
- Fox reportedly persuaded the TV companies to sign up after agreeing not to raise the price of $0.23 per subscriber they were paying for Speed, the auto-racing network that Fox Sports 1 is replacing. Fox had initially asked for $0.80.
- The new channel will reach 90M households and its line-up will include college football and Major League Baseball.
- However, Fox Sports 1 faces major competition from Disney's (DIS) money making machine, ESPN, which, as Fox Sports executive Randy Freer admits, "has a 30-year head start and an astronomical revenue stream."