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"One of the good things about Facebook (FB) ads," writes Mark Gimein, "you don't have to spend a...
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Thursday, February 2, 2012, 12:55 PM ET"One of the good things about Facebook (FB) ads," writes Mark Gimein, "you don't have to spend a lot of money to know when to quit." Gimein relates a campaign of his that saw a click through rate (CTR) of just 0.014%, with most of those likely "slips of the mouse." He wonders if Facebook can match Google's (GOOG) strength of offering easily measurable results.
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