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Thursday, Aug 22
Folgers and Maxwell House doing just fine in bagged coffee battle
- The increasing presence of premium coffee brands in grocery stores hasn't had the devastating impact on long-time favorites.
- J.M. Smucker's (SJM -0.8%) coffee brands showed a 4% volume gain last quarter with both Folgers and packaged coffee from Dunkin' Donuts (DNKN -0.1%) contributing steadily.
- Bagged coffee market share: Folgers 15.6%, Maxwell House (KRFT) 10%, Green Mountain Coffee Roasters (GMCR) 4.3%, Starbucks (SBUX) 3.3%.