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Thursday, Aug 22
Apple buys public transit app startup Embark
- Ex-WSJ reporter Jessica Lessin, who recently reported Apple's purchase of chipmaker Passif, is now reporting Apple (AAPL) has bought Embark, a developer of apps (I, II) that provide public transit info and trip-planning tools for several major U.S. cities (NYC, Chicago, San Francisco, etc.). An Apple spokeswoman has confirmed the deal.
- If the description for Embark sounds familiar, it might be because it strongly resembles the one for HopStop, a transit app developer whose acquisition by Apple was confirmed last month.
- Apple, intent on improving the quality of the oft-criticized Apple Maps and narrowing Google Maps' local/public transit data lead, also recently bought point-of-interest database developer Locationary.
- Google, of course, isn't standing still either. It just added Waze's traffic alerts to its Maps apps.