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Thursday, Aug 29
CNBC ratings slump gets worse
- Poor ratings at CNBC (CMCSA) are rampant and could affect the network's advertising revenue even further in H2. New data from Nielsen shows a 35% Y/Y decline in the 25 to 54 year old demographic for a sample 24-hour period.
- Total viewers for Fast Money, Mad Money, and The Kudlow Report hit an all-time low in August.
- CNBC is on a pace to take in $214M in advertising revenue this year after hauling in $223M last year, but ad rates could be at risk.