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Friday, Aug 30
AT&T takes aim at no-contract market, plans to roll out Aio Wireless nationally
- AT&T (T) is taking aim at the no-contract mobile market. The company plans to roll out its Aio Wireless brand nationwide starting next month.
- The move puts T-Mobile (TMUS) in the cross-hairs. The magenta carrier's "Uncarrier" strategy has been credited with cauterizing customer losses. T-Mobile added 688K customers in Q2, the first postpaid gain in 16 quarters.
- Providing some color: T-Mobile sued AT&T last week, claiming that the color of Aio's branding is an attempt at a "free ride from T-Mobile’s success as America’s Un-carrier by using magenta in its marketing."
- AT&T has floated the Aio Wireless brand in 11 southern U.S. cities to date.