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Monday, Sep 23
Toyota to partner with DirecTV to find likely EV buyers
- Toyota (TM) will use a novel approach to finding a promising group of tech-savvy consumers to market to in a new partnership with DirecTV (DTV).
- The automaker plans to analyze the satellite provider's subscriber data to deliver EV ads to a narrow slice of consumers.
- The approach, called dynamic advertising, is starting to take off in the media industry.