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Tuesday, Sep 24
Netflix CEO: Binge viewing isn't all that
- Netflix (NFLX) CEO Reed Hastings made an interesting disclosure on the phenomenon known as binge viewing during his talk at the Google Zeitgeist event.
- The exec notes most streaming customers watch Netflix as if they were reading a book - a chapter at a time on their own schedule.
- Even if binge viewing is more of a media sensation than the normal practice of consumers, the ability of Netflix to allow TV viewers to play catch-up was credited by execs at AMC Networks on the heels of its Emmy win and success for Breaking Bad which started off as a ratings dud.
- What to watch: The symbiotic relationship between Netflix and broadcasters (CBS, DIS, AMCX, VIAB, CMCSA) is part of the thesis on why the company won't be squeezed out.