real-time news and commentary for investors
Thursday, Oct 3
Wendy's tries pretzel-in-the-bun idea once again
- Wendy's (WEN -2.1%) introduces a new Pretzel Pub Chicken sandwich this week in a limited offering.
- The innovation from the restaurant operator might seem speculative if it wasn't for the uncanny success it's had with new premium offerings.
- The Pretzel Bacon Cheeseburger was such an early smash that Janney tacked on extra few percentages points to estimates for Wendy's same-store sales growth this quarter.