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Friday, Oct 4
T-Mobile USA schedules Oct. 9 "Uncarrier 3.0" event
- T-Mobile (TMUS) will use the ticketed NYC event to unveil the third part of its self-proclaimed strategy to upend the U.S. mobile industry. Singer Shakira has been hired to assist with the efforts.
- The first part of T-Mobile's strategy involved rolling out contract-free service plans that eschewed traditional phone subsidies in favor of monthly installments. The second part involved the launch of the carrier's Jump smartphone early upgrade plan. The results of T-Mobile's moves have been pretty good thus far.