real-time news and commentary for investors
Tuesday, Oct 8
GM to expand Escalade name to new vehicles
- General Motors (GM -0.9%) says it might use the Escalade name for other Cadillac vehicles due to the strong loyalty the brand inspires.
- The margins on Escalade sales have been amongst the most lush in the entire industry.
- "It’s like a printing press," notes research firm AutoPacific on the contribution of Escalade to GM.