real-time news and commentary for investors
Tuesday, Oct 8
Sales turn at J.C. Penney, but will it be fast enough?
- Several retail analysts concede that sales trends at J.C. Penney (JCP +6.2%) are on track as the retailer improved its conversion rates with an assortment that finally resonates again with consumers.
- The trick is turning the retailer's Titanic-sized downfall around fast enough before free cash flow burn and inventory issues ground the ship.
- One nugget for JCP investors to latch onto is the positive same-store sales growth in September for the critical women's apparel segment.