real-time news and commentary for investors
Wednesday, Oct 9
Honda gaining on Toyota in hybrid market
- Honda (HMC +2.2%) reports sales and advance orders for the Honda Fit skyrocketed past estimates during the first four weeks of sales.
- The Fit hybrid accounted for close to 70% of those sale and is posing as a serious challenger to the Toyota Prius/Aqua.
- Last year, Honda sold 231K hybrids compared to Toyota's (TM +2.5%) 1.2M, but the gap appears to be narrowing.