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Friday, Oct 18
Keep an eye on Under Armour in China
- Under Armour (UA) looks like it's making a stealth push into China, says retail analyst Brian Sozzi.
- The company has a large new concept store in Shanghai and NBA stars canvassing across the nation to promote its products.
- The big picture: Global sales account for less than 10% of Under Armour's revenue which shows the enormous upside for a successful introduction into new markets by the company.