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Monday, Nov 4
Amazon aiming high with Alpha House
- Amazon (AMZN) will debut its first original programming series in less than two weeks when the first three episodes of Alpha House are released.
- The company is reported to have spent between $1M and $2M for each episode of the political drama.
- Access to Amazon's streaming programming is free for all Amazon Prime customers as part of a broader strategy to bring in more consumers to the Amazon ecosystem.
- What to watch: Early reviews for Alpha House could be critical as it competes in a crowded field of streaming programming, but Amazon thinks it's already ahead of the game with its use of Big Data and focus groups indicating strong interest in the show.