real-time news and commentary for investors
Tuesday, Nov 5
Burger King starting to look more like McDonald's
- Burger King (BKW -0.2%) plans to bring back the "Big King" sandwich with a Big Mac-like middle bun.
- Restaurant industry analysts say the fast-food operator has been subtly altering its menu to more closely resemble McDonald's (MCD) with one exception being that it now offers a healthier french fries alternative (Satisfries).
- A store upgrade initiative by Burger King to cut the perception that McDonald's is ahead of it in look and comfort is still a work in progress.
- Though McDonald's hasn't seen spectacular growth in the U.S this year, it has outperformed Burger King the last two quarters in terms of comp sales.