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- Friday, February 10, 7:05 PM Activision (ATVI -2.7%), which moved lower in spite of a decent Q4 report (NPD's data may have played a role), says it wants to keep taking risks when it comes to game development. CEO Eric Hirshberg points to the success of Skylanders, which melds physical toys with a console game, as an example of risk-taking paying off. Along those lines, Hirshberg boasts the next version of Call of Duty will revolutionize the franchise.
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This news story has 13 comments:
I can't wait to see the future of ATVI's games 10 years from now as technology advances, hopefully ATVI will be on the front lines.
(i) your opinion on ATVI is certainly biased because you play their games and think they're the best
(ii) the underlying market (video games for PC and to a lesser extent consoles) has been declining for the past 2-3 years
(iii) ATVI is owned in majority by Vivendi, so you have to include that when pricing the stock
In my biased opinion, I think ATVI and especially Blizzard makes the best fucking games in the world but analysts and press know nothing about video games and think smartphones are stealing their market shares. You just have to wait for ATVI to announce a new MMORPG and stupid analysts and press will think "it's the new WoW so i should raise my target price". While in fact the truth is: ATVI has the best games developers and the best franchises in the world and there is no way in the universe that their future releases won't work.
My 2 cents.
i) I'm somewhat of a gaming outlier - I only play a few Activision/Blizzard games theses days, certainly not as much as I used to but I know how good they are and people just keep coming back. I think it takes a little bias out of my favor for the stock.
ii) True but the current gen console market, if you count the 360 release as the beginning, is now nearly 7 years old. Declines are to be expected after that much time. I think the surprising thing is how resilient the 360 and PS3 (and game sales) have been despite the small declines.
iii) Absolutely.
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