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  • Friday, February 10, 7:05 PM Activision (ATVI -2.7%), which moved lower in spite of a decent Q4 report (NPD's data may have played a role), says it wants to keep taking risks when it comes to game development. CEO Eric Hirshberg points to the success of Skylanders, which melds physical toys with a console game, as an example of risk-taking paying off. Along those lines, Hirshberg boasts the next version of Call of Duty will revolutionize the franchise.
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This news story has 13 comments:

  • I really have no clue why the company lost 2% today after beating earnings.....some really bad companies rise......
    10 Feb, 07:21 PM Reply Like
  • Maybe dwindling substrictions for World of Warcraft? The game is getting really old.
    10 Feb, 10:07 PM Reply Like
  • Actually, the subscriber loss was less than thought. Call of Duty etc. are real hits. They even pay a dividend and increased it.
    10 Feb, 10:32 PM Reply Like
  • How log do we have to see this stock take flight? I have Held Activation Blizzard for over three years only to see small dividend payouts and virtual No ROI. The company has been in the black by a few cents a couple of times in the past three years but no substantial gains. I don't mind parking money in a speculative company that promises gains and yields but this is one company that boosts of record sales and then their stock takes a hit. How smart of an investor am I to be so misled these past three plus years. I have even gone the extra mile recommending this to others who have bought and are now disappointed with me as well as Activation, I must bear the brunt of that mistake but Activation is ultimately responsible.
    11 Feb, 02:55 AM Reply Like
  • Activision isn't responsible for the movement of it's stock up or down. It's responsible for the performance of its company and by that measure, they're doing everything right. The reason it's out of favor with Wall Street right now is everyone is too busy focusing on macro trends in the gaming industry and lumping everyone into the same bin. But eventually that will change (most likely the 2013-2015 timeline when next gen system hype ramps up) and Wall St. will come around and start buying up the best in breed. If you're still holding then, you'll see some really strong and fast gains for ATVI, ERTS, TTWO and others. Until then, stock up on dips, which are easy to spot because the stock has traded sideways between $10-12.50 for nearly 3 years.
    29 Feb, 09:02 AM Reply Like
  • I really don't think ATVI stock performance tracks the performance of the company... I love the company and really like their long term prospects, but there just aren't buyers excited about ATVI and thats what it is going to take to move the stock. Maybe the announcement of a new MMO? Maybe another huge Call of Duty release? I'm not sure but my position remains very small until the time comes.

    I can't wait to see the future of ATVI's games 10 years from now as technology advances, hopefully ATVI will be on the front lines.
    11 Feb, 09:09 AM Reply Like
  • Maybe that is the problem - competition and rapid change in the land scape.
    11 Feb, 11:34 AM Reply Like
  • The change isn't that rapid. ATVI has been a top gaming stock for a long, long, time. I think ATVI in many ways is the gaming equivalent of AAPL - well run, financially sound, able to bring out hit after hit, yet Wall St. conservatively prices the stock for fear of losing the big franchise (ie. the loss of Guitar Hero vs. loss of iPod dominance) while failing to realize that these companies keep innovating and improving (emergence of CoD vs. emergence of iPhone)
    29 Feb, 09:05 AM Reply Like
  • I've been holding for two years, and making some money on covered calls. For me, the Diablo auction house is the buy/sell/hold event for me. It has huge potential so I'm awaiting the results of that... probably another year or so.
    12 Feb, 01:32 PM Reply Like
  • You should keep in mind three things:
    (i) your opinion on ATVI is certainly biased because you play their games and think they're the best
    (ii) the underlying market (video games for PC and to a lesser extent consoles) has been declining for the past 2-3 years
    (iii) ATVI is owned in majority by Vivendi, so you have to include that when pricing the stock

    In my biased opinion, I think ATVI and especially Blizzard makes the best fucking games in the world but analysts and press know nothing about video games and think smartphones are stealing their market shares. You just have to wait for ATVI to announce a new MMORPG and stupid analysts and press will think "it's the new WoW so i should raise my target price". While in fact the truth is: ATVI has the best games developers and the best franchises in the world and there is no way in the universe that their future releases won't work.

    My 2 cents.
    13 Feb, 05:30 AM Reply Like
  • Gloube,
    i) I'm somewhat of a gaming outlier - I only play a few Activision/Blizzard games theses days, certainly not as much as I used to but I know how good they are and people just keep coming back. I think it takes a little bias out of my favor for the stock.
    ii) True but the current gen console market, if you count the 360 release as the beginning, is now nearly 7 years old. Declines are to be expected after that much time. I think the surprising thing is how resilient the 360 and PS3 (and game sales) have been despite the small declines.
    iii) Absolutely.
    29 Feb, 09:14 AM Reply Like
  • Laying off 600 people. Doesn't sound like a growth story to me.

    http://bit.ly/w4zZIW
    29 Feb, 10:34 PM Reply Like
  • Ah, sold my shares. End of story.
    29 Feb, 10:35 PM Reply Like
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