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Electronic Arts (EA), whose Facebook release of The Sims Social has been well-received, is now...
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Monday, February 13, 2012, 11:40 AM ETElectronic Arts (EA), whose Facebook release of The Sims Social has been well-received, is now partnering with Tencent (TCEHY.PK) to bring the game to China, courtesy of Tencent's popular QZone social networking platform. EA has already stepped up its efforts to support China's mobile gaming market.
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The market has rewarded (ZNGA) and will pay (FB) for the numbers, even though traditional markets are profitable.
China's numbers are harder to gauge. (NTES) is a viable bullish play in that country.