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Facebook set to launch video ads

Dec. 17, 2013 5:03 AM ETMeta Platforms, Inc. (META) StockLGF.A, METABy: Yigal Grayeff, SA News Editor13 Comments
  • Facebook (NASDAQ:FB) will reportedly announce the launch of video advertisements today and will start introducing them into users' newsfeeds on Thursday.
  • Among the first ads to play will be one for an upcoming Lions Gate (LGF) film called "Divergent."
  • It's not clear how much the commercials will cost, although a figure of $2M a day for all Facebook users aged 18-54 has been bandied about.
  • There's money to be made, especially with advertisers looking to use up unspent annual budgets, but a major question is whether there will be a user backlash - the ads will play automatically, which some Facebook members might find exceptionally annoying.

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