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Starbucks (SBUX) announces its Verismo single-cup coffee system, through which the company says...
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Thursday, March 8, 2012, 4:18 PM ETStarbucks (SBUX) announces its Verismo single-cup coffee system, through which the company says it's targeting "global leadership" in the market. Starbucks will sell the Verismo in its stores, along with Starbucks-sourced coffee and milk pods. No details are provided about pricing and launch date. Starbucks is largely unchanged AH, but partner and single-cup market leader Green Mountain Coffee (GMCR) is down 16.7%. (previously)
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"...Starbucks said Verismo is a high-pressure brewer that aims to replicate espresso drinks, such as lattes and cappuccinos, that consumers get at its 17,000 stores world-wide.
The Keurig machine exerts less pressure and only makes brewed coffee, Schultz said during a conference call. On Feb. 14, Green Mountain unveiled a more-advanced Keurig brewer, the Vue.
Sales price for the Verismo will be released later this year. The coffee pods will be priced similar to Starbucks K-Cups, which run $19.95 for a 24-pack box on the company's website."