Starbucks (SBUX) announces its Verismo single-cup coffee system, through which the company says...
Thursday, March 8, 2012, 4:18 PM ETStarbucks (SBUX) announces its Verismo single-cup coffee system, through which the company says it's targeting "global leadership" in the market. Starbucks will sell the Verismo in its stores, along with Starbucks-sourced coffee and milk pods. No details are provided about pricing and launch date. Starbucks is largely unchanged AH, but partner and single-cup market leader Green Mountain Coffee (GMCR) is down 16.7%. (previously)
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